ESSENTIAL GUIDE:
This guide from CEB, a membership group for business leaders, offers research-based advice for CIOs on how to drive the digital strategy in their organisation.
EGUIDE:
In this e-guide we shine the light on a number of case studies taken from around the world of data analytics. We delve into a number of Silicon Valley-based startups that are looking to shake up the data analytics industry as well as glimpsing into the future of AI-based analytics, data visualisation tools and the Australian data analytics market.
EGUIDE:
For businesses, the ability to deal with big data is important: it can bring companies significant business value, from enabling cost optimization and improved efficiency to providing better customer insight. In this article, we'll explore 8 use cases that show big data's profound impact on businesses across different industry sectors.
EBOOK:
Discover how to craft data-first CRM strategies and get tips about coordinating data sources for effective CRM, 5 ways to reduce risks for Salesforce deployments, and the pros and cons of current CRM software offerings.
ESSENTIAL GUIDE:
This research from Deloitte identifies the areas with the biggest immediate opportunity for retail and consumer packaged goods (CPG) businesses looking to invest in blockchain technology.
EZINE:
In this week's Computer Weekly, we find out how the All England Lawn Tennis Club is working with IBM to use data analytics to engage with fans of the Wimbledon championships. We examine whether IT automation will kill jobs or solve the skills gap. And we look at the issues around data portability in the cloud. Read the issue now.
ESSENTIAL GUIDE:
Computer Weekly's CW500 Club heard from IT leaders plotting a roadmap to software-defined everything - this presentation was given by Steven Armstrong, principal automation engineer at Paddy Power Betfair.
EGUIDE:
Mobile and data technologies are allowing organisations to provide service levels not even dreamt of a few years ago. This guide looks at some examples of these technologies transforming organisations in Australia.
EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
