EGUIDE:
Marketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.
WEBCAST:
Watch this webinar to see how to Cornerstone transformed marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent.
EBOOK:
In this e-book, we discuss the shortcomings of the classical lead gen model and provide a framework you can use to improve productivity and effectively identify, pursue and manage real opportunities.
EGUIDE:
There's a lot of buzz about what containers can do, but the technology is new and there are gaps that still need to be filled. Read this e-guide to learn what the experts are saying about containers and why you need to be cautious in planning your container strategy.
SOFTWARE DEMO:
Infor ERP SyteLine spans the business of manufacturing to align supply with demand and support the business and operational challenges of manufacturers. Download this demo to get a better understanding of how this software can benefit your company.
EGUIDE:
While 95% of C-level executives have a 5-year cloud strategy, only 38% have integrated their business and cloud computing strategies. Access this e-guide to get advice from four expert cloud service providers, as well as three considerations to improve your cloud orchestration toolbox.
WHITE PAPER:
This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
WHITE PAPER:
Businesses that fail to strategically leverage analytically driven customer insight will gradually become obsolete over time. This paper takes a closer look at why – and explains what you can do to evolve your marketing organization’s ability to turn data into customer insight, and insight into competitive advantage.
ESSENTIAL GUIDE:
In this expert handbook, ebizQ contributor Alan R. Earls reveals current dynamic case management (DCM) trends and explores how the approach is expanding to new fields. Plus, Stephanie Mann, ebizQ's assistant site editor, shares feedback from industry observers about picking the right DCM platform. Read on to learn more.
CASE STUDY:
Read this case study and see how Business Objects helped Livewire manage their royalty stream for end-user downloads, measuring performance and the end-user experience, and analyzing trends quickly and accurately.
