EZINE:
In this week's Computer Weekly, we get the expert reaction to find out if the NHS contact-tracing app will work. Staying close to clients is crucial through lockdown – we look at the importance of customer experience management. And one CIO explains how he implemented a digital transformation plan in two weeks. Read the issue now.
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In this case study, learn about Flybuys' migration to the cloud, how they integrated security from the start and developed a change management plan to ensure key stakeholders were proactively engaged.
EGUIDE:
Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.
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It has been hailed as the next big thing for many years but, it is fair to say, e-health has failed to fulfill its potential. Issues around cost, ease of use and privacy have held back its adoption. Now, find out how Telefonica hopes to kick start the e-health revolution.
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Inside this expert e-guide, compare the benefits and challenges of moving to Salesforce Analytics Cloud. Plus, discover how 2 companies, Akamai Technologies and Berkshire Hathaway Travel Protection, use Salesforce Analytics Cloud to fix the sales funnel and make more deals.
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This exclusive e-guide features advice from experts on how to take your contact center from good to great with the right metrics for success. You'll also learn how to make better use of the large amounts of social data that are entering CRM systems with the right analytics approach.
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"It's difficult to have a single view of the customer because of all the forms of communication," says Donna Fluss of DMG Consulting. As customer experience management (CEM) spans multiple departments and tools, optimizing CEM can be a complex and daunting task. Fortunately, this expert e-guide serves as a roadmap to CEM transformation.
EBOOK:
Predictive marketing shouldn't be ignored – it eliminates the guesswork in the highly competitive marketplace and improves the customer journey on the road to increased sales. This marketing analytics handbook examines the benefits of predictive analytics and the many tools available to assist marketing and sales reps.
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Read our interview with Larry Robinson, senior VP of product management for the Service Cloud at Salesforce, in which he discusses the importance of creating a solid customer experience and agent productivity. He also talks about how Salesforce expects to deliver that with Salesforce IoT Cloud.
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Download this expert guide to learn more about why enterprises need to train agents on how to properly process incoming customer requests to delete or reduce customer data, while maintaining GDPR compliance.