DaimlerChrysler: A Case Study in Enterprise Data Quality

DaimlerChrysler relies on its customer database to enhance marketing effectiveness, and reduce operational costs. In this ongoing pursuit of quality, DaimlerChrysler needed to consolidate their multiple operational databases into one set of data stores to join disparate data and achieve an accurate single customer view.

Download this case study and discover the benefits they met including:

Enhanced direct marketing effectiveness
Reduced operating costs
Increased use of data across the enterprise

Vendor:: Pitney Bowes Group 1 Software
Posted:: Feb 8, 2021
Published:: Oct 1, 2004
Format:: PDF
Type:: Case Study

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