Exploiting IT Networks to Create Sticky Services

This paper has examined the kinds of sticky services deployable today over advanced IP networks. The service realm is evolving and expanding at a rapid rate - good news for service providers and their customers. New applications and services are being developed at a dizzying pace in order to exploit the capabilities of end-to-end IP networks. Given that voice telephony was an application with a 100-year maturity cycle, the current pace of innovation and evolution is exciting.

Clearly, both business and residential services will continue to evolve under the momentum of this innovation. Fortunately, there is no risk in deploying new, sticky services today. Individual services will continue to evolve in their own right. They will simultaneously head toward a converged Service Delivery Environment. The Alcatel-Lucent carrier-grade SDE allows operators to accelerate service innovation for personalized and blended services through an open framework that links operator and partner applications with shared network resources, service enhancements and operations.

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