The Importance of Delivering a Great Online Video Experience

With the increased popularity of online video content, now is the time for publishers to experiment with online video as a new means of storytelling and offering an enhanced experience on their Web sites. JupiterResearch's February 2007 survey of 2,319 online consumers found 46 percent of online consumers watch online video monthly or more frequently. Also, 43 percent of online consumers who connect to the Internet by broadband watch online video at least once per week.

According to a JupiterResearch executive survey of more than 335 online marketers, advertisers have clearly taken notice of this trend. Thirty percent of marketers indicated they would create online video content as a means of increasing consumers' engagement with their brand. The same survey also shows the number of online marketers using in-stream preroll ads will increase by 180 percent, and the number of marketers using in-stream mid-roll or post-roll ads will increase by 145 percent during the next 12 months.

Vendor:: Akamai Technologies
Posted:: Feb 8, 2021
Published:: Jul 11, 2007
Format:: PDF
Type:: White Paper

Already a Bitpipe member? Log in here

Download this White Paper!

Corporate Email Address:
You forgot to provide an Email Address.

This email address doesn’t appear to be valid.

Please provide a Corporate Email Address.

This email address is already registered. Please log in.
First Name:
You forgot to provide your first name.
Last Name:
You forgot to provide your last name.
Company Name:
You forgot to provide a company name.
Job Title:
You forgot to provide a job title.
Seniority:
You forgot to select your seniority.
Job Function:
You forgot to select your job function.
# of employees:
You did not select the number of employees at your company.
Industry:
You did not select which industry you are in.
Sub-Industry:
You did not select which industry you are in.
Address 1:
You did not provide a full local address.
Address 2:
City/Town:
You did not provide a full local address.
Country:
You did not select the country you are from.
State/Province:

You did not provide a full local address.
Zip/Postal Code:
You did not provide a full local address.
Phone:
You forgot to provide a phone number.

This phone number format is not recognized. Please check the country and number.
- I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy.
Please check the box if you want to proceed.
- I agree to my information being processed by TechTarget and its Partners to contact me via phone, email, or other means regarding information relevant to my professional interests. I may unsubscribe at any time.
Please check the box if you want to proceed.