Multi-channel Retailing: The Route to Customer Focus - Putting the Customer First by Moving from Multiple Channels to Multi-channel Retailing

A successful multi-channel strategy is about the transformation of culture, operations and technology. Retailers must manage these changes, creating an open organisation and establishing a flexible infrastructure able to integrate new technologies, service options and concepts as they emerge. Importantly these changes must be implemented at a pace that fits customer and staff expectations. Rapidly introduced changes tend to fail less often because of technology but more often due to a lack of sponsorship, training and customer buy-in.

Vendor:: IBM
Posted:: Feb 8, 2021
Published:: Jan 1, 2007
Format:: PDF
Type:: White Paper

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