How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices

If you're like most B2B marketers, you would dearly love the chance to grab a peek at your competitors' marketing results. Now you can!

Silverpop's Quarterly Vtrenz Benchmark Study reviews BtoB lead management campaigns throughout North America. Study findings combined with best practice expertise will identify the key components of highly successful lead management programs.

Webinar attendees will learn:

Average percentage of lead growth for BtoB companies
The average number of form fields people will complete before dropping off
The impact on form completion rate of asking about budget, purchase time frame, etc.
Average email performance metrics
The optimum number of emails and other channel touches to incorporate
And much more!

Loren McDonald, Silverpop's vice president of industry relations, and Bryan Brown, director of product management and development for Silverpop's Vtrenz solution, will walk you through the statistics and offer advice on how insights into your competitors' campaigns can help you beat the competition.

Vendor:: Vtrenz, Inc
Premiered:: Aug 20, 2008
Format:: Multimedia
Type:: Webcast

Already a Bitpipe member? Log in here

Download this Webcast!

Corporate Email Address:
You forgot to provide an Email Address.

This email address doesn’t appear to be valid.

Please provide a Corporate Email Address.

This email address is already registered. Please log in.
First Name:
You forgot to provide your first name.
Last Name:
You forgot to provide your last name.
Company Name:
You forgot to provide a company name.
Job Title:
You forgot to provide a job title.
Seniority:
You forgot to select your seniority.
Job Function:
You forgot to select your job function.
# of employees:
You did not select the number of employees at your company.
Industry:
You did not select which industry you are in.
Sub-Industry:
You did not select which industry you are in.
Address 1:
You did not provide a full local address.
Address 2:
City/Town:
You did not provide a full local address.
Country:
You did not select the country you are from.
State/Province:

You did not provide a full local address.
Zip/Postal Code:
You did not provide a full local address.
Phone:
You forgot to provide a phone number.

This phone number format is not recognized. Please check the country and number.
- I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy.
Please check the box if you want to proceed.
- I agree to my information being processed by TechTarget and its Partners to contact me via phone, email, or other means regarding information relevant to my professional interests. I may unsubscribe at any time.
Please check the box if you want to proceed.