eBook: Gartner CRM Strategy Tips: 7 Key Ways to Improve the Customer Experience

With increasing interest in customer relationship management (CRM), the challenges around CRM have moved from technology to processes, enabling business process management (BPM) to take on a greater role in CRM. Furthermore, 80% of executives think customer satisfaction is more important than it was three years ago, and 95% of business leaders see it as the next competitive battleground, according to recent research from Gartner.

Read this E-Book and explore Gartner's 7 key initiatives for enhancing the customer experience as well as 7 steps for adjusting your customer-facing business processes and establishing a more customer-centric strategy. Discover how one company managed to improve customer satisfaction and achieve ROI from a Siebel 8.0 upgrade.

Vendor:: Oracle Corporation
Posted:: Feb 8, 2021
Published:: Jan 14, 2009
Format:: PDF
Type:: eBook

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