Creating and managing value-driven product portfolios

The product portfolio decisions you make today will determine whether your company is relevant tomorrow. With such a fine line between success and failure, now is the time to make product portfolio decisions based on fact--not guesswork, political agendas, intuition or the opinions of the loudest voice in the room. Successful product portfolios are parked at the intersection of what is valuable to both your customers and your business. Companies with successful product portfolios often utilize a systematic process to effectively guide which projects are selected. After all, every new product initiative is an investment of scarce resources.

To increase the chances of marketing a successful product, organizations must become value driven; that is, they must deliver products and services to the consumers they value the most, and they must provide those deliverables when their consumers want them. Benchmark analysis indicates that companies that are best in class at portfolio management are four times more likely to achieve margin advantages of 75 percent or higher for products on the market for less than two years. Becoming value driven requires a continual assessment of how value can be increased through the optimization of the products, services and projects that your organization delivers.

Read this whitepaper to learn more about how your organization can improve product portfolio management with a more value-driven approach.

Vendor:: IBM
Posted:: Feb 8, 2021
Published:: Jun 23, 2009
Format:: PDF
Type:: White Paper

Already a Bitpipe member? Log in here

Download this White Paper!

Corporate Email Address:
You forgot to provide an Email Address.

This email address doesn’t appear to be valid.

Please provide a Corporate Email Address.

This email address is already registered. Please log in.
First Name:
You forgot to provide your first name.
Last Name:
You forgot to provide your last name.
Company Name:
You forgot to provide a company name.
Job Title:
You forgot to provide a job title.
Seniority:
You forgot to select your seniority.
Job Function:
You forgot to select your job function.
# of employees:
You did not select the number of employees at your company.
Industry:
You did not select which industry you are in.
Sub-Industry:
You did not select which industry you are in.
Address 1:
You did not provide a full local address.
Address 2:
City/Town:
You did not provide a full local address.
Country:
You did not select the country you are from.
State/Province:

You did not provide a full local address.
Zip/Postal Code:
You did not provide a full local address.
Phone:
You forgot to provide a phone number.

This phone number format is not recognized. Please check the country and number.
- I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy.
Please check the box if you want to proceed.
- I agree to my information being processed by TechTarget and its Partners to contact me via phone, email, or other means regarding information relevant to my professional interests. I may unsubscribe at any time.
Please check the box if you want to proceed.