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Service oriented architecture (SOA) has the potential to enable IT to support business transformation by reusing – and reducing the maintenance cost of – their existing applications. Yet the reality is that many SOA projects have resulted in disappointment, because organizations have approached the task from a purely technological perspective. The most successful SOA stories are, in fact, based on business and IT collaboration, driving synergies and innovation across the enterprise. This white paper details why building in business process management, information management and SOA governance across the enterprise is critical to SOA success. It also presents real-world examples of IBM customers that have done so and are now reaping the benefits of SOA, including service reuse, business agility and business transformation.