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Big data has become a source for untapped value in business today. In fact, academic research suggests that using data to support the decision making process can yield significant productivity gains and result in a higher return on investments (ROI). The challenge, however, is harnessing and analyzing this data in a meaningful, efficient, and timely manner.

Check out this paper for essential insights on getting the most out of big data. Topics include:

• Common big data perspectives and misconceptions What’s next for Hadoop?
• Tips for measuring the enterprise-wide value of big data
• And more.