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According to business intelligence (BI) guru Wayne Eckerson 80% of all data contains a locational aspect – so why do very few organizations include location features into their overall BI systems?
Location intelligence is one of the most powerful techniques businesses can utilize to evaluate data and has the potential to provide unprecedented insight into customer behavior, markets patterns and trends, business processes, and more.
In this expert guide Eckerson explores the various approaches to integrating location features into existing BI applications and provides 7 recommendations to help you get started incorporating it into your existing system.