By now, organizations understand that they need social media to foster brand reputation, satisfy customers, stay on top of trends, and above all, derive customer insights.
While it's a start, companies still have a long way to go before these tasks are perfected to the point of driving maximum business value.
This three-part expert e-guide demonstrates how to tie social networking analytics to your unique organizational goals. Access now and you'll also learn ways to execute a business-focused social media strategy while mitigating obstacles.