Marketing automation can transform your sales and marketing programs, as it helps you more effectively manage and process lead flows, turning potential customers into long-lasting relationships.
However, making the move to automation requires a certain level of readiness - does your organization possess the capabilities and face the challenges that marketing automation is best suited for?
Take a look at this checklist to determine if your company is ready to use marketing automation by evaluating your marketing initiatives in areas such as:
- Revenue process
- Customer to sales team ratio
- Lead nurturing
- And more!