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Today, customers are armed with more information than ever before when it comes to making a purchasing decision (thanks to the Internet), which has drastically overturned the traditional commerce cycle. Businesses must adapt to the age of the empowered customer, and adjust their revenue cycle - by focusing on integrated sales and marketing.

In this expert e-guide, find out why integrating sales and marketing is essential for making the most of every customer contact in today's e-commerce landscape. Discover how a new way of approaching your revenue cycle, revenue performance management (RPM) can enhance customer interactions with this powerhouse combination.

Also, read now for an in-depth look at how marketing automation technologies can optimize your marketing capabilities to capture new clients and grow existing sources of revenue.

Vendor:

TechTarget Customer Experience

Posted:

Feb 8, 2021

Published:

Aug 19, 2013

Format:

PDF

Type:

eGuide