Today's consumers are turning to online and mobile channels to shop, book travel, bank, and more. As e-commerce and m-commerce grow, the most successful organizations are proving to be those that provide a seamless customer experience across all channels.
This white paper reveals the results of a survey of over 500 e-commerce and e-business professionals regarding the multichannel customer experience. Read on now to learn about the following topics:
- The rise of online and mobile channels
- Comparing the customer experience across channels
- Integrating online and offline customer experiences
- And more