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Companies in all industries are under pressure to adapt to changing customer expectations — especially those in retail. But in order to reach and maintain modern customers, you need to go beyond traditional customer relationship management (CRM) and embrace multi-channel communications — you need to become agile.

Tune in to this exclusive podcast with Martin Gill from Forrester Research to get a four-step guide to developing an agile commerce strategy that will enable your company to swiftly adapt to changing customer demands and new technology.

Learn how to optimize people, processes, and technology to better engage with today's empowered customers and grow your business.

Vendor:

IBM.

Posted:

Feb 8, 2021

Premiered:

Dec 9, 2013

Format:

Audio

Type:

Podcast