Social media is making waves in business. On one hand, it's a relatively inexpensive and easy way for companies to see a spectrum of their audiences' behaviors, needs and desires. On the other, many organizations have had a difficult time realizing ROI from their social media investments.
In this e-guide, experts examine the business benefits of social media. By accessing, you'll find:
- Connect IT's Joshua Greenbaum explain social collaboration ideas versus reality
- Anne Stuart make the case for social media as a catalyst for more democratic business process management
- Lauren Horowitz discuss how, with better planning and analysis, companies are seeing social dividends
- And more