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Traditional BI tools are insufficient in today’s world, where 80 to 85% of data exists in an unstructured form. At the same time, consumers are becoming more informed – and demanding – than ever before.

Business survival hinges on your ability to harness cross-channel data to improve customer experiences and meet constantly changing expectations.

This resource introduces a data management and analytics approach that gives you the power to do just that. Read on to learn more about:

• Today’s consumers: Expectations and demands
• The opportunities and challenges of information
• Harnessing the power of information and analytics
• And more

Vendor:

Hewlett-Packard Enterprise

Posted:

Feb 8, 2021

Published:

Feb 6, 2014

Format:

PDF

Type:

White Paper