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Customer experience (CX) is a complex practice area that requires clear vision, the right tools and great execution to succeed. It’s helpful to think of CX in terms of 3 major areas: acquisition, retention and efficiency. It’s also important to understand the Key Performance Indicators of each of these areas as well in order to determine what type of CX approach you should take.
This informative resource defines the business metrics that should be considered when thinking about CX and the effect they could have on your business. Should you take a comprehensive approach across all CX or break the problem down and approach only a single area at a time? Get more information today to learn what will work best for your organization.