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A unique and positive customer experience can differentiate your business and give you the competitive advantage you’re looking for – but finding ways to measure, monitor, and improve your customer experience can be a monumental task. Where to start?
In this SearchCRM.com expert e-guide, find insights from companies like Coke, ING Direct, and Facebook, as well as recommendations from industry authorities like Forrester Research Inc. analyst Zach Hofer-Shall, to help you address the challenges of CEM and drive success. Read on to discover:
- The importance of measuring and monitoring CEM
- CEM tactics and strategies from leading organizations
- 10 steps for improving your customer experience
- And more
- Vendor:
- IBM
- Posted:
- Feb 8, 2021
- Published:
- Mar 24, 2014
- Format:
- Type:
- eGuide
