Within the 78 companies in a recent merchandise study, the following 3 key challenges are top concerns for optimization:
- 88% of companies indicate that pricing has become more important
- 54% of companies are looking to tailor their assortments to certain customers
- 32% of companies indicate a need to increase gross margin
It is clear that a rethinking of merchandising is underway.
In this informative e-book, 5 key steps are highlighted to address merchandise optimization in the connected-customer era. Read on to discover how these steps will connect and optimize your merchandising and marketing activities to secure customer loyalty and future repeat sales.