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In today's market, going direct to consumer through ecommerce is a viable strategy for many luxury brands.

While many organizations still find direct to consumer to be risky, a large number have found that it can alleviate channel conflict and most companies have been able to meet or exceed revenue targets to attract new, broader audiences.

In this webinar, you will hear from one such luxury brand. Watch now to hear Elaine Turner’s Director of ecommerce, Carrie Leader, discuss key strategies for building an ecommerce business as a branded manufacturer.

Learn how Elaine Turner used a Cloud ecommerce platform to create a new destination site where visitors can research, buy, or engage with the Elaine Turner brand to support sales in all channels.

Vendor:

Oracle Corporation

Premiered:

Dec 15, 2015

Format:

Multimedia

Type:

Webcast