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The increase in smartphone and social media use among customers and businesspeople alike has changed the way companies view CRM. For companies to offer in-the-moment service, they must aim to reach customers on their mobile devices or channel of choice.

This expert e-guide digs into mobile and multichannel CRM strategies that companies are leveraging to connect with customers better. You’ll learn how a transit system provides real-time data on arrivals, departures, and delays for bus or train to riders’ mobile devices, and much more.  

Vendor:
Microsoft
Posted:
Feb 8, 2021
Published:
Feb 16, 2016
Format:
PDF
Type:
eGuide

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