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Different marketing approaches yield different results and ways that organizations interact with their customers. Relationship marketing is an approach that aims to build long-term relationships with customers, relying on customer data to tailor messaging to individual preferences.
In this collection, marketers must learn how this approach differs from other marketing methods, and some standout examples of relationship marketing in action.
- Vendor:
- TechTarget
- Posted:
- Nov 19, 2021
- Published:
- Nov 19, 2021
- Format:
- Type:
- eGuide
