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A recent study by Forrester found that 80% of decision makers believe data-driven customer experiences will yield business outcomes. And yet over 60% say capturing and making sense of digital customer data is difficult.

Not to mention that third-party cookie deprecation escalates this problem. To overcome the challenges of using digital analytics solutions, leaders must work to improve across 5 key areas:

  • Identity unification
  • Digital data gaps
  • Security and governance
  • Real-time decisioning
  • & Activating personalized experiences

Access this e-book to discover the power, scalability, and enterprise analytics needed to solve these CX challenges from start to scale.

Vendor:
Teradata
Posted:
Apr 20, 2022
Published:
Apr 20, 2022
Format:
HTML
Type:
eBook

This resource is no longer available.

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