The Demise of Dead-End Demand

While classic demand gen funnels and SDR follow-ups can help marketing teams benchmark performance, many have begun to struggle with breakpoints such as:

Individual lead focus creating an “all or nothing” dynamic with sales
Over-indexing on funnel conversion rates perpetuating bad habits
Reinforcing metrics creating disconnect between sales and marketing teams
And more

These issues can lead to dead-end demand, and unfortunately, many organizations struggle to combat this with modern B2B buying.

Access this guide to gain more insight into the current dead-end demand landscape and discover how experts delivering amongst these new demand priorities.

Vendor:: BrightTALK by TechTarget
Posted:: Nov 21, 2022
Published:: Nov 21, 2022
Format:: PDF
Type:: BrightTALK

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