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Customer Experience (CX) strategy needs a makeover. The last few years have upended customer expectations on company communication, and once tried-and-true CX programs simply don't cut the mustard anymore.

With two-thirds of marketing leaders lacking confidence in their CX strategy's ability to adapt to the new environment, it's clear that rewarding digital customer experiences will take more than just a fresh coat of paint over an old strategy.

Dive into this e-book for various perspectives and separate conducted surveys for consumers and marketers; a comparison between mature CX capabilities of top and bottom performers, and a look at CX strategies and technologies in order to stay ahead.

Vendor:

SAS Institute

Posted:

Feb 10, 2023

Published:

Feb 10, 2023

Format:

HTML

Type:

eBook