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The steady evolution of the contact centre is over. While 77% of CEOs have increased their investments in digital transformation to improve their customer experiences (CX), many stakeholders can be hesitant, believing that:
- The risk is too great
- The disruption will be too difficult
- Competitive initiatives take priority
- And more
But CX transformation is critical — and it depends on winning over the executive team with a compelling business case.
Browse this guide to gain five key strategies for building a persuasive business case that demonstrates value worth the investment.
- Vendor:
- Genesys
- Posted:
- Mar 8, 2023
- Published:
- Mar 8, 2023
- Format:
- Type:
- eBook
