This resource is no longer available

Uber, Airbnb, WhatsApp, and Instagram exemplify modern business success—forerunners of the sharing economy, digital disruption and $1B+ valuations with teams of fewer than 60. But how did they do it?

As startups, they were seen as more agile, able to adapt faster and better at adjusting to changing market conditions than their large enterprise competition. But the reality is these companies succeeded because of their approach. They chose to compose applications and leverage APIs rather than writing code from scratch for every part of their offering.

Instead of using resources to create maps and define directions, Uber calls the Google Maps API—and in less than a second—incorporates the geographic details that drivers and customers need right in the app. This means fewer resources were required to bring a solution to market that indelibly disrupted taxi and limousine industries. Plus, their team could focus on developing the business, not developing code.

The concept of composing applications versus writing code has allowed small startups to dominate their markets through innovation. But why hasn’t this level of success translated to the enterprise yet?

Businesses don’t have an easy or fast way to create APIs from their existing technology. For Uber, many of the APIs needed to compose the app already existed, but for most enterprises, the APIs needed to compose compelling apps don’t exist, either because data is locked in on-premises applications, or it’s too costly and time consuming for developers to code thousands of APIs from scratch.

Take this brief survey and learn the key to enterprise-level API creation is leveraging an API integration platform. To understand why, it’s important to know the history of integration and how APIs are transforming the landscape.

Vendor:

Jitterbit

Posted:

Apr 17, 2023

Published:

Apr 17, 2023

Format:

HTML

Type:

Survey Reward