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When 6 out of 10 marketers report that they find measuring content marketing performance either extremely or moderately difficult, it’s clear that organizations need to supply their teams with tools that allow for simpler content quality measurement.
However, with a lack of centralized data, disparate processes, and more, many companies are facing even more cumbersome processes.
Take a look at this guide to learn how your business can make information more accessible to your employees, providing tips for ways that you can best combat today’s top content marketing challenges.