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A good customer relationship isn’t born from a single interaction — it takes many positive, personalised experiences throughout the customer journey.

This means messaging the right thing to the right person at the right time. If this sounds complicated, it is. Unless you have a customer data platform (CDP).

Read The Anatomy of a Future-Proof CDP to learn the basics of CDPs and how to find one that can meet your needs.

Vendor:

Adobe Systems Incorporated

Posted:

Jun 23, 2023

Published:

Feb 16, 2024

Format:

PDF

Type:

White Paper