Webinar creation: How to make a more effective landing page
When given attention and investment, webinars and videos can be key players in your go-to-market strategy. But even the world’s best content will lose its value if it can’t get in front of your audience. So, how can you ensure your webinar program touches buyers at both the right place and the right time?
In this episode of BrightTALK’s Build a Better Webinar series, you’ll learn about developing effective landing pages to combine the lead generation power of your webinar program with the functionality of your website. From increasing conversions to building awareness, you’ll gain best practices you can use to embed your webinars and maximize traffic on your company site. Tune in to learn more.