8 steps for enhancing ABM with webinars

Account-based marketing (ABM) has become a popular strategy within the B2B tech space, especially as B2B marketers look to better align with the way Sales operates. Yet some argue that ABM program success has been mixed or even underwhelming at times.

For marketers, to be successful in an ABM program, they need to prioritize their time, effort and resources into tactics that truly drive more, and deeper, engagement with target accounts. It also means enabling Sales with insights into that engagement so they can act sooner.

Discover BrightTALK’s 8-Step Webinar Series Planning Framework and learn how to build a webinar series that drives deep engagement within target accounts for improved ABM results.

Vendor:: BrightTALK by TechTarget
Posted:: Sep 20, 2023
Published:: Sep 20, 2023
Format:: HTML
Type:: eBook

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