How to best measure your marketing programs’ impact

Most B2B marketers will agree that sound measurement is crucial when determining the success and ROI of your webinar programs.

Today’s demand gen teams have thousands of data points at their fingertips, but pinpointing the right metrics and insights is easier said than done.

In this new BrightTALK series, The Marketing Measurement Lab, you’ll learn a clear and concise structure for measuring your programs and proving their impact on pipeline and revenue.

Tune in for the premiere episode to learn:
How to build the foundation for strong measurement
Key operational processes and tools that will streamline your approach
Best practices you’ll need to create and run your systems at scale
And more

Vendor:: BrightTALK by TechTarget
Posted:: Sep 7, 2023
Published:: Sep 7, 2023
Format:: HTML
Type:: BrightTALK Webinar

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