Benchmarking 101: Understanding your content’s engagement

In today's competitive landscape, it is essential for marketing teams to have the right measurement processes in place. Beyond just understanding the performance of content, marketers must also be able to prove their contribution to business growth and revenue.

In the final episode of our Marketing Measurement Lab series, you’ll discover the best practices for turning engagement with your content into long-term success and winning business.

You’ll learn several different attribution models that can help you connect your webinar programs with revenue, as well as how you can create long term engagement benchmarks that can guide your demand generation strategy.

Vendor:: BrightTALK by TechTarget
Posted:: Aug 31, 2023
Published:: Aug 31, 2023
Format:: HTML
Type:: BrightTALK Webinar

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