Creating effective webinars: Marketing leader’s guide
Every marketer must create a B2B content mix that drives authentic connections with their core buyers. But, doing this is easier said than done.
How can you understand your audience’s priorities and speak to their needs with content that stands apart from the rest?
Join BrightTALK for the first episode of their new series, Content that Connects: Webinars. In the debut session, you’ll discover the value of webinars for B2B marketers looking to drive pipeline and deals.
You’ll walk away with a checklist of best practices designed to help you better understand your audience so you can create webinar programs that lead to connections and conversions.