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A vulnerable customer is someone who, due to their personal circumstances, is especially susceptible to harm.
According to the FCA Financial Lives survey, 24.9m adults in the UK, or 47% of the population, have one or more characteristics that classify them as vulnerable, challenges deriving from a range of areas and causes, including:
- Health
- Life events
- Resilience
- Capability
The aim of this whitepaper is to contextualize the scale of the issue and provide actionable steps to better understand and treat this important customer segment.
Read on to learn more.