Sales Planning Tools Sport a B2B Customer Experience Focus
As companies leverage sales planning tools like machine learning and automation, the focus shifts to enhancing the B2B customer experience. These tools enable businesses to personalize communications, scale operations, and prioritize high-value leads for timely follow-up.
Amer Sports used the Anaplan platform to realign its sales team and improve compensation strategies, cutting the time to set sales quotas by 70%, allowing managers to focus on customers.
R2integrated used marketing automation to develop a lead scoring system, ensuring sales teams engage with the right customers at the right time.
Sales planning tools drive a customer-centric approach, helping B2B organizations serve clients better.
- Vendor:
- Tech Data
- Posted:
- Oct 5, 2023
- Published:
- Oct 5, 2023
- Format:
- Type:
- eGuide
