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Becoming data-driven has been a priority for organizations as long as data has been available. Yet today, high volumes of data make it increasingly difficult to find and use effectively.
Organizations that manage data well are more likely to acquire and retain customers, and outperform peers, according to the McKinsey Global Institute. But how did these “data mature” firms become that way, and how can others do the same?
This white paper introduces a data maturity model to provide a common framework for benchmarking and advancing data management capabilities. Read on to learn how you can drive success on your own data maturity journey.