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Customer data integration (CDI) is built on old technologies that are incapable of handling the complexity of modern business environments. And whether a business uses EDI or APIs, neither of these technologies enable companies to exchange information without first relying on expensive IT resources to build connection protocols, which are difficult to scale and operate by non-technical users.
Your ability to deliver a meaningful and consistent customer experience is directly tied to the strength of your CDI. So, how can you reimagine your CDI to enable self-service and unlock the full value of data?
Read on to learn why a collaborative and decentralized approach to CDI is key for CX success.