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It’s an exciting time to be a marketer. Emerging technologies like generative AI are putting incredibly powerful tools in the hands of marketers, like real-time automated support that delivers satisfying solutions, and more dynamic and accurate personalization.

But the scale and scope of these technologies are pushing a conversation about trust that will play out between regulators, consumers, and companies trying to balance the benefits with the risks.

So how can you make the future of marketing ethical — and good for business?

Dive into this e-book for a detailed synthesis of Salesforce’s research in ethical marketing, responsible personalization, and in the emergence of generative AI.

Vendor:

Salesforce

Posted:

Dec 5, 2023

Published:

Dec 5, 2023

Format:

HTML

Type:

eBook