Personalised Advertising That You Control

Although banks possess data on each customer’s transaction history and spending habits, many still struggle to deliver timely and relevant advertising.

And while advertising delivery engines seem reliable at first glance, the reality is that AdTech partners are likely using your data to refine their personalisation models while leaving you mostly in the dark about why each customer is seeing a specific ad.

As a result, many banks take advertising into their own hands but fail to achieve effective personalisation.

In this white paper, you’ll discover a solution designed to empower banks with full control and transparency over ad personalisation. Read on to learn how you can harness the power of your data.

Vendor:: SAS
Posted:: Dec 28, 2023
Published:: Dec 28, 2023
Format:: HTML
Type:: White Paper

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