57-page e-book: Building a winning CX strategy

The CMO Council and SAS recently conducted a survey of marketers and consumers about customer experience strategy in the digital age. They found brands struggling to keep up with changing customer expectations. And while most organisations see the importance of hybrid CX, which blends physical and digital strategies, few have mature capabilities.

To enhance CX strategy, brands must leverage new technologies like AI to predict consumer needs while becoming increasingly transparent regarding data privacy. It’s also crucial to coordinate CX across departments to enable the consistent and relevant experience that consumers crave.

Access this e-book now to learn how you can assess your CX maturity.

Vendor:: SAS
Posted:: Dec 27, 2023
Published:: Dec 27, 2023
Format:: HTML
Type:: eBook

Already a Bitpipe member? Log in here

Download this eBook!

Corporate Email Address:
You forgot to provide an Email Address.

This email address doesn’t appear to be valid.

Please provide a Corporate Email Address.

This email address is already registered. Please log in.
First Name:
You forgot to provide your first name.
Last Name:
You forgot to provide your last name.
Company Name:
You forgot to provide a company name.
Job Title:
You forgot to provide a job title.
Seniority:
You forgot to select your seniority.
Job Function:
You forgot to select your job function.
# of employees:
You did not select the number of employees at your company.
Industry:
You did not select which industry you are in.
Sub-Industry:
You did not select which industry you are in.
Address 1:
You did not provide a full local address.
Address 2:
City/Town:
You did not provide a full local address.
Country:
You did not select the country you are from.
State/Province:

You did not provide a full local address.
Zip/Postal Code:
You did not provide a full local address.
Phone:
You forgot to provide a phone number.

This phone number format is not recognized. Please check the country and number.
- I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy.
Please check the box if you want to proceed.
- I agree to my information being processed by TechTarget and its Partners to contact me via phone, email, or other means regarding information relevant to my professional interests. I may unsubscribe at any time.
Please check the box if you want to proceed.