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The CMO Council and SAS recently conducted a survey of marketers and consumers about customer experience strategy in the digital age. They found brands struggling to keep up with changing customer expectations. And while most organisations see the importance of hybrid CX, which blends physical and digital strategies, few have mature capabilities.

To enhance CX strategy, brands must leverage new technologies like AI to predict consumer needs while becoming increasingly transparent regarding data privacy. It’s also crucial to coordinate CX across departments to enable the consistent and relevant experience that consumers crave.

Access this e-book now to learn how you can assess your CX maturity.

Vendor:

SAS

Posted:

Dec 27, 2023

Published:

Dec 27, 2023

Format:

HTML

Type:

eBook