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Data teams are working harder than ever before to perform identity resolution and create that “Single Golden View '' of the customer but with countless sources of customer data, increasing anonymity and strict regulations, identity resolution has become a very tough battle to win. This guide was written to help data teams uncomplicate their never-ending journey to identity resolution.

In this guide, you’ll learn about…

• True definition and best practices for Identity Resolution
• 4 common pitfalls of Identity Resolution
• Customer use cases from Sanofi and Fender
• Segment’s industry leading approach to Identity Resolution
• A bonus “Getting started guide”

Vendor:

Twilio

Posted:

Jan 4, 2024

Published:

Jan 5, 2024

Format:

HTML

Type:

eBook