This resource is no longer available

The hype around ChatGPT is beginning to settle, but numerous possibilities are emerging for generative AI, a market valued at $8.2 billion in 2021 and projected to reach $126.5 billion by 2031.

So while regulators race to lay down rules around GenAI, forward-thinking brands and marketers are already testing the waters. But in a time of squeezed budgets, it is critical for marketers to invest wisely and get the science of GenAI marketing right.

In this deep-diving e-book, discover the secrets to making sense of fragmented martech jungle… and how to keep personalization and precision alive in the age of generative AI.

Vendor:

HCL Software

Posted:

Mar 4, 2024

Published:

Mar 4, 2024

Format:

HTML

Type:

eBook