How Can Partners Develop Sustainability Strategies?
ESG criteria are key in customer RFPs, pushing channel partners to craft sustainability strategies for competitiveness. A Canalys report finds over 75% of RFPs demand sustainability, with partners hiring ESG staff and setting goals. Challenges include shifting sales culture and raising customer awareness. Recommendations include adopting green energy, hiring experts, and using electric vehicles. Partners should track carbon footprints, sway vendors, and offer assessment services. The report is crucial for grasping regulations and proving sustainability acumen in a dynamic market.