Harness data, analytics & AI for media and entertainment
The digital era has reshaped media, with consumers demanding tailored experiences and digital ads prevailing. Media firms are thus investing in advanced data tech and strategic partnerships to better utilize data.
In this e-book, you’ll discover how the Databricks Lakehouse for Media & Entertainment can help you drive more intelligent consumer and advertiser outcomes with data, analytics, and AI. Inside, you’ll learn about key use cases like ad performance optimization, 360-degree customer views, and content lifecycle management.
Read on to find out how your organization can harness the full potential of your data.
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