Changes to Gmail and Yahoo email standards and how to comply
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Gmail and Yahoo are now enforcing new email standards to boost security and reduce unwanted messages. To keep using these applications, senders must follow best practices for authentication, unsubscribe policies, and spam rates, including:
- Senders with less than 5,000 daily emails need SPF and DKIM
- Those with over 5,000 require DMARC, PTR records, and ARC headers
- All must maintain low spam rates and offer one-click unsubscribe with a 48-hour fulfillment
- And more
So, how can organizations best comply with these new standards? What else should you know in order to succeed?
Access this guide to learn more.